Brand Story

Gong cha was established in 1996, Taiwan. With many years of skills and expertise developed by founder Wu, Gong cha became and is one of the world’s fastest growing tea brands, offering high quality beverages at more than 1,650 locations in 20 destinations around the world.

Gong cha brews four types of classic tea: Black tea, Green tea, Oolong tea, and Earl Grey tea. Using only loose leaf tea leaves, these teas are brewed at just the right temperature for just the right amount of time. Because each type of tea has its own unique brewing process, precision is essential in order to extract the different taste profiles of each tea to ensure the best quality and flavour. Gong cha offers a wide selection of the very best toppings, including pearls and various jellies, to pair with these teas.

Gong cha ensures that all drinks are served at their freshest by brewing new batches of tea and pearls every four hours. This commitment to excellence ensures that Gong cha is always brewing happiness wherever we serve our customers.


“To inspire the human spirit
and create happiness.”



We select only premium quality tea leaves and ingredients to create satisfaction that goes beyond expectations. We value the entire process of tea production, from cultivation to the selection of tea leaves, drying, fermentation, and purification.


Our tea masters produce exceptional products with a commitment to the highest level of craftsmanship. We follow precise recipes and standards to ensure consistency at all our stores.


We aspire to inspire and make the ordinary extraordinary. We continue to stand at the forefront of trends and to challenge norms with innovation and creativity.


At our stores, we greet everyone warmly and sincerely to create happiness not only in every cup, but in every heart. We treat our customers and team members with integrity and dignity.


We have an inclusive vision to positively influence the people and communities around us and create a culture of warmth.